WHAT PEOPLE ARE SAYING
"Thank you for your hard work & support. Your thoughtful insights were very helpful in developing great user experience for our platform users. I would also like to acknowledge your ability to gather and comprehended feedback and adapt it to user experience."
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- COMIS LARISSA (Senior Director - SIP)
"Hi Balu,
We wanted to thank you very much for going above and beyond to help us out this past weekend.
The demo files were great and our senior executives appreciated being able to visualize how a white label experience may feel like.
Thank you very much for you time and support for our team and the project."
- MATT JORDAN (Product Owner JPMC)
"Balu
Thank you – is was great working with you also. I appreciate your input, flexibility and talent. You brought an incredible amount of expertise to this initiative and it really was on full display during the walk through this afternoon."
- PAUL, DONLON (VP - JPMC)
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ABOUT ME
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18+ years of experience as a user-experience designer, crafting intuitive and user-centered solutions for web & mobile platforms (iOS/Android). Skilled in research, strategy, and interaction design, with hands-on expertise across the full UX lifecycle—from discovery to delivery. Proven ability to solve complex problems and deliver seamless, accessible, and scalable digital experiences in fast-paced environments.
MY JOURNEY
START
2006-2008
Premedia Global P Ltd
Art Specialist
Web/interactive design and production, including design comps and storyboards, graphic production, photo editing, markup, flash-whatever the projects need to succeed.
2008-2009
Binary Semantics Ltd
Sr. Graphic Designer
Created corporate web sites, portals and large-scale web applications. Developed and designed new web interfaces, layouts and site graphics.
2009-2010
Premedia Global P Ltd
Sr. Art Specialist
Experienced in designing for print and web applications. Developing page layout, UI designing, animation, buttons and icons. Created new branding system and logo for the organization.
2010-2014
Tata Consultancy Services
UX/UI Designer (Assistant Consultant)
UX and Interaction Design lead for all intranet and microsites for the client Santander.
Involved in wireframe design and performed user testing & applied insights to concept validation.
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Clients Worked:
Santander Consumer USA, Dallas-TX
Bank of America, Charlotte-NC
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2014-Present
Cognizant Technology Solutions
Sr. UX Interaction Designer (Manager-Projects)
Closely Interfacing with Business/IT team to gather requirements, conducted User-Research/User-Personas, User/Navigation flow, Brainstorming concepts, creating Wireframes /clickable Prototypes.
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Clients Worked:
JPMorgan Chase, Atlanta-GA
Cognizant Life Science, Atlanta-GA
Delta Airlines, Atlanta-GA
Ditech Financial, Fort Washington-PA
Verizon Wireless, Colorado Springs-CO
Aetna Insurance, Atlanta-GA
Enterprise Holding Inc., St. Louis-MO
BCBS of MN, Eagan-MN
Walt Disney World, Orlando-FL
CONTACT
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balum-designs.com
+1-469-648-8324
